Latin America
Chile
Veggie Burger
One of Chile’s largest agricultural commodity exporters wanted to establish a branded consumer product (veggie burger) in the U.S. CBEX was engaged to identify market opportunities, help refine product offerings, localize all packaging and collateral materials, and establish and implement a sales and marketing plan to penetrate specialty food markets on a national basis. Product and market analysis including focus groups revealed significant obstacles to success. Project was dropped preventing further financial exposure.
Colombia
A $300 million manufacturer of motorcycle parts supplying and assembling for Kawasaki wanted to access U.S. distribution and expand into the U.S. CBEX did an export readiness analysis and was able to identify U.S. distributors in CBEX’s network interested in applying / transferring the company’s skills to related industries in the U.S. distributor’s network. Presentation to U.S. distributors resulted in new market opportunities for CBEX’s Colombian client.
If the CBEX Process is for you ...
